Jo Horgan : Schools of Humanities, Social Sciences and Music : The University of Western Australia

Schools of Humanities, Social Sciences and Music

Jo Horgan

BA (English)
Managing Director
Mecca Cosmetica

After studying English Literature and Latin at the University of Western Australia, I travelled to the USA to complete a Master of Science in Mass Communication in Boston.

From there I went to London, landing a marketing job with cosmetics giant L'Oreal.

Two years later, I was transferred to Melbourne, and after 18 months in the job I was out on my own. I launched Mecca Cosmetica in 1997 after taking on the cosmetics giants, when the beauty industry was in the midst of a dull, 'brown' funk. I went against the tide, sold my house to open my first store, and put my money on colour, selling cult make-up and cosmetics that once required a passport and plane ticket to purchase.

My idea was to sell a range of imported, cutting-edge make-up brands in a purpose-built store in Australia, where the products are the stars and the clients would receive customised service. No offers of gifts with a purchase. No salespeople on commission to sell particular brands. The idea for Mecca Cosmetica was born.

I have grown my company from a single boutique into a chain of eight. In 2002, I was invited to speak about niche retailing at a summit of beauty industry CEOs in France. Among the guests was my former boss from L'Oreal. It was an amazing experience. I felt like an unknown winning an Oscar!

As of September 2010, Mecca Cosmetica has grown to over 20 retail stores around Australia and New Zealand.

A website has also been developed for Mecca Cosmetica which features all products and online shopping with delivery to your door.



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Last updated:
Tuesday, 28 September, 2010 12:28 PM